I am looking for an intern who would help me with marketing both digitally and in the old-world way.

When? As soon as possible. Who? A marketing stdent or recent graduate looking to gain experience in the real world. Someone with an entrepreneurial spirit.
Obviously, I don’t run an international design agency or a large industrial corporation. It’s just me. However, you would get to work on every aspect of selling what I have: Art classes; art holidays; selling original art; prints; helping to organise art exhibitions. There are a lot of marketing areas to deal with.

I see this marketing internship in my studio as a collaboration. I would hope to learn as much from you as you do from me. I work as an independent illustrator/artist and art teacher which requires that I do many of the jobs for which other, bigger businesses have staff: On top of my artistic work, there is: Administration; invoicing; prospecting; teaching; pricing; debt-collection; web site building, creating shows, etc.. The work is constant and very varied -and often fun -but marketing is an art skill that I don’t have. Your ideas and strategies will be listened to with interest and if worthwhile; implemented. 

Likely items: Digital and real-world marketing strategies; Press-releases; Accompanying me on paint-outs to photograph proceedings (don’t worry -you won’t have to be a professional photographer – mobile phone shots are good); working together on and improving the website; setting up relationships with organisations and news outlets…the list goes on. 

I hope that you, as a marketing intern, will get a lot out of this collaboration since you will be free to make any relevant suggestions and shape any campaigns on social media and other avenues yourself -and add these to your record of activities. I can learn much from you -and you can test yourself in a real environment. You might get an internship in a large company but you risk being stuck doing menial work. With me, it would be full-on and you’ll get to use everything you’ve learned at college.
My least successful activity is marketing; generating interest and following up; something that a student of marketing and/or design could do much better than me.
In return, you’ll be treated very well; you’ll be praised highly for the good work that you do (and unfortunately, this doesn’t often happen in the work environment as many bosses simply aren’t interested in you, despite professing ‘we’re just like a big family here’ at interview with no trace of embarrassment). This is especially true the larger the organisations get. For my part, I’ll make sure that you get the benefit of my experience in terms of mentoring; I’ll do whatever I can do to help you along in your career and introduce you to others who might help you along too. Even though this is an unpaid marketing internship, if you can show that your work is paying off, we can arrange a schedule of payments that will increase as the situation improves.

My expectations (and probably the expectations of any business, creative or otherwise) are:

  • Respect and courtesy: Please don’t approach me by impersonal email without having researched me and my work. A respectful approach will be heard: I will respectfully hear you out, even if I can’t take you on.
  • You’ll be representing me to people who I hope to work with or already work with: please dress and present appropriately for work. I might be impressed by your creatively stunning and committed individuality but I know clients who would not.
  • Show me that you can think for yourself and that you possess initiative. There’s no point in me taking on a marketing intern who I think I will perform tasks that I can’t do, only to find I’ve got to closely guide them along.
  • Know how to address people in formal circumstances like writing a letter or an email or when phoning. Your English really doesn’t have to be perfect but the rules are the same in any language and besides, I’ll be there to correct the English where I can.
  • Never make promises you can’t or won’t keep. This is a cardinal rule for life. For example, try your best to keep to your deadlines, whatever they are. Like turning up at meetings. I once arranged a formal meeting with seven students. Only two turned up. It was a sunny day (and we don’t get too many sunny days in Ireland but, you see; that’s just bad luck, isn’t it?) I turned up only to have my time wasted. That’s the world of work; turning up. Also, if you can’t make your deadline or if you’re going to be late, have the courtesy to phone in.